Guest Lecture Dr. Christian Sprinkmeyer (Tonies)
0 As part of the course “Innovation and Growth Management”, Dr. Christian Sprinkmeyer from tonies held an exciting guest lecture on November 14. In his presentation, he shared valuable insights and learnings [...] develop cutting-edge product innovations. This seamlessly connected with the ongoing discussions in our course, where the Big Data and Product-trend approach, among others, are explored as a means of recognizing …